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Re-Imagine! by Tom Peters.
From Issue Four of our newsletter.
"At age 60, I’m making a new start.
My first totally new start, as I see it, since
In Search of Excellence, published in 1982"
This is part of Tom’s foreword ‘I’m Mad as hell’. Now working with a new publisher, the design–driven Dorling and Kindersley, the aim is to reinvent the business book. Not before time some may say! This is a very different article, lots of bold Technicolor, capitals, design layouts and pictures. Structured differently but with easy access, the main text is complemented with side-bars. Icons denote special emphasis or references.
What’s not changed is how the content is engineered, plenty of hard information illuminated by lots of rich anecdotes. This is a stimulating and thought provoking book about how the world and particularly, the business world is changing and need to change: ‘if you don’t like change, you’re going to like irrelevance even less’- General Shinseki. From the new context, the impact of technology, the professional service firm transformation, internally and externally to large corporations, Peters tackles issues that the faint-hearted may not put on the agenda.
My favourite primer, Built to Last, gets a blast – it's ‘offensive’. But this is the main issue; past success can only be a possible baseline for the new challenges of the 21st century. Memorable customer experiences, branding being the genuine heart of the enterprise and the heart being the brand, new markets, new work and more—enjoy!
Click here for a profile of Richard Nelson.